How to Get More Likes on TikTok? Tips And Tricks in 2024

Almost everyone has heard of or used TikTok. Viewers either have the TikTok app on their phones and watch content regularly or randomly find videos from the platform posted on other social media websites. Nowadays, it’s more than just a platform where you can watch video content: TikTok has become a necessary service for influencers and businesses, giving them another option for boosting their popularity.

However, likes aren’t that easy to get. Actually, it takes time to reach your target audience and get more likes for your TikTok videos. This is when you may decide to buy TikTok likes cheap on your account – it’s a quick way to increase that engagement and see higher numbers of likes and comments.

In the U.S., a third of adults use TikTok. Most are under 30, making up 62% of adults who use the platform. However, the app is popular among people of all generations, offering plenty of audience options. But how do you convince these TikTok users to like your videos and boost your page? This post will tell you how to get more likes on TikTok. Tips and tricks in 2024 will show you how to use TikTok analytics to your advantage and get more engagement on any TikTok video.

The Rise of TikTok

TikTok is undoubtedly one of the most popular social media platforms at the moment. It’s especially favored among younger generations. Although numbers weren’t crazy initially, TikTok quickly became the favorite place for social media users. Back in 2018, TikTok only had 55 million users, but this changed rapidly, especially during the pandemic.

For instance, in 2021, the app reached one billion users. It all made sense – at a time when the world stopped, and everyone was forced to give up on physical contact due to the danger caused by COVID-19, people had more free time they could use on the Internet. Video content like the one on TikTok was perfect.

This is how the app became so well-liked among people worldwide. In 2021, it became the most popular website. Its fantastic reach and the possibility of getting viral videos make the app perfect for corporations that want to promote services or products.

Since TikTok is used by people of all ages, you can optimize your content so it has a high chance of ending up on someone’s For You page. Not only that, but it’s also effortless to interact with your followers on the platform, replying to their comments and showing them how much you care about their opinions.

TikTok Likes – Why Are They So Important?

After you post your first TikTok videos, you might be dreaming about the number of people who will like and follow your videos. But many times, your first videos don’t have the best performance, no matter how engaging they are. It takes time to get noticed, especially if the competition is strong. In other cases, how many likes your first video gets is purely based on luck.

Likes are important because they say a lot about your content and account’s popularity. At the same time, they can help you gain more followers. Users are more inclined to trust you if your content gets a lot of engagement, making Likes an essential measure of credibility.

For this reason, TikTok likes are very important and shouldn’t be neglected. Creating engaging content is often challenging when you don’t have a well-defined strategy. That’s why many people buy likes from other creators instead. Still, there are ways you can influence the TikTok algorithm and gain organic likes instead.

How to Get More TikTok Likes?

Getting TikTok likes is possible when you post high-quality content and come up with an effective TikTok marketing strategy. However, even when you have unique content ideas, likes may take a long time to appear. Your content strategy will affect the TikTok algorithm in one way or another, but this doesn’t always happen overnight. Consistently delivering valuable content and engaging with your audience can help grow your TikTok audience over time.

How can you grow a wider audience and increase the view count and the number of likes? Here are some tips and tricks for creating content that will surely have a positive influence on your page and keep your target audience engaged:

1. Take Advantage of User Generated Content

Not enough content creators are aware of the perks of user generated content. This involves creating posts using the content already made by other creators. It would mean taking funny or wholesome videos made by someone else and adding to them.

When you’re a business, this often involves users who make videos trying your products or services or even just talking about your brand. By sharing such videos from more users, you will establish trust with your potential fans. After all, those who already had an experience with you are the best fit for talking about your business.

User generated content also proves that you value your customers and their posts and that you’re not scared to interact with them. It can lead to a better relationship with your followers and, as a result, to more likes.

2. Use Attractive Captions

On top of creating high-quality content, you must also make your captions as compelling as possible. Captions are previews of your visual content. They add information to the post and thus encourage users to keep watching the video and like it.

Captions could ask questions that spark the viewer’s interest or even say something relatable or funny that encourages engagement. Whatever you choose, the goal here is to intrigue the user and convince them to keep watching the video, like it, and perhaps even check out more of your posts.

3. Use the Same Audio on Several Videos

You may notice that there are trending sounds circulating on TikTok at times. Trends are an excellent way to get likes, especially from the younger generations.

When a sound is popular, using it on several videos instead of limiting yourself to one can do wonders for your content. The TikTok algorithm will pick up on it, and reactions from potential followers will not fail to appear. This can help you maximize the likes you gain from others.

4. Don’t Be Scared to Duet

Duets and stitches are some of TikTok’s most popular forms of content. If other users create content similar to yours or fall in the same category, you can duet or stitch the video, react to it, or add more information.

What’s great about this type of content is that you don’t have to directly reach out to another creator and ask for a collaboration. If they allowed duets and stitches for their videos, you could simply collaborate without any previous interaction. It’s quite fun and catchy, and it shows that you don’t back away from interacting with others, convincing viewers to give you more likes.

5. Use a Call-to-Action

Believe it or not, some people watch content without engaging, even when they like what they see or agree with the opinions shared in the videos. This means that you’re missing out on a lot of likes, and that’s not what you want.

Reminding your audience to like your posts and leave a comment is an effective way to get more engagement. Eventually, this can also lead to a bigger audience and an increased number of likes. Just don’t overdo it so you don’t get the opposite effect – scaring off potential followers.

6. Don’t Forget to Use Hashtags

Adding relevant hashtags to your captions is one of the most effective ways to boost your content. As you scroll through the videos on your FYP, you’ll notice that almost everyone adds hashtags in their descriptions. They not only place your videos in a specific category, but they also help users track down your content.

Hashtags are also great to use when you join trends. When you use popular, trending hashtags, more users will be able to see your content, which automatically means that more people might be willing to like your posts.

7. Don’t Forget to Post Regularly

When you post consistently, users know when to expect more videos from you. After all, if you barely post anything, your followers will forget about you. This might also make them think you don’t care about them and only post when it’s in your best interest (e.g. when you have a promotion to announce).

Establishing a consistent posting schedule is one essential piece of the puzzle. You can do this by seeing when your audience is usually active. So, if your target audience is working adults, chances are they’re most active in the evening, and that’s when you should post your videos for the highest engagement rate.

Post as often as you think is necessary. Some businesses or influencers do it once every two days, while others limit their activity to once a week. After deciding on the perfect schedule, make sure to stick to it.

8. Make Videos Interesting from the Beginning

If you want to see a good video performance on TikTok, hooking your audience in during the first few seconds is a must. TikTok focuses on short content for the most part, so people will most likely not be happy about having to watch very long videos, even if your posts generally exceed one minute.

In order to convince someone to keep watching your videos and like them, you should make them catchy from the first few seconds. Unique aesthetics, hooks, and concepts are perfect for this. Another thing you can do is ask an intriguing question or present a shocking fact.

9. Be Yourself

Too many users try to copy TikTok creators with thousands or millions of likes. To a certain extent, it makes sense – these huge accounts have found the perfect recipe for success, allowing them to get all the likes they deserve. But while this works for them, it doesn’t mean the same strategy will be effective for your account. Even worse, people may be able to tell you’re trying to copy another creator and won’t be happy about it.

To get more likes, being authentic is one of the best strategies. Show off who you are behind the screen – your true self. This can be achieved by revealing your unique experiences, opinions, and hobbies. Your personality will help you shine, attracting new users and making them want to follow you and engage with your videos via likes and comments.

The Bottom Line

Using relevant hashtags and trending sounds helps boost your follower count. However, that is not the only trick you can try to see the engagement of your videos growing. You should also be authentic and interact with your viewers, as well as use calls-to-action and take advantage of captions. Furthermore, you should post consistently and know who your target audience is. Follow these nine tips and tricks, and you’ll quickly see your likes grow.