AI is shaping customer behaviour in more ways than we can imagine. The way we interact with online services has changed forever. There is an insane amount of data available on users’ online behaviors. And AI, with its deep insights, has paved the way for tailored user experiences across different industries.
AI is no longer limited to serving advertisers to target their audiences more accurately. In this article, we look at how AI has revolutionized customer engagement and user experience in different fields.
AI in Healthcare: A Game-changer for Healthcare Data Analytics
Predictive Analytics can revolutionize healthcare. Unlike other forms of healthcare data analytics that show what happened and why it happened, predictive analytics can forecast potential future trends and patterns, based on historical data.
In addition to predicting future health issues, predictive analytics also allows healthcare providers to create treatment plans that cater to the unique needs of each patient. Among many use cases of predictive analytics in healthcare, minimizing missed appointments is crucial. It can save billions of dollars that the healthcare system loses due to missed medical appointments every year.
From the time the patient visits the doctor for an appointment to his diagnosis, treatment plan, and care, AI can help every step of the way.
AI in E-commerce: Changing the Way We Shop Online
Personalized recommendations are one of the most common use cases of AI in e-commerce, and everyone is aware of it. The next stage in AI’s role in online shopping is to enhance user experience. And some of the top companies are going about it by offering virtual trial rooms.
Walmart recently acquired Zeekit, an online virtual fitting room platform. Shoppers can select from 50 different models varying in height, size, skin tone, and hair colour to find the one that best represents them. This will allow the customers to see how a particular item of clothing would look on them without having to visit the store.
AI in Education: Making Education Accessible to All
This may seem like a work in progress, but there is great potential for AI to make a positive impact in the education sector. It has already helped educators in preparing personalized learning modules for the students.
However, there is a much larger scope in changing the education sector by making it more accessible to students across various social and economic backgrounds. One of the ways to achieve this is accurate translation to offer localized content to students from different regions. Removing language as a barrier to entry is a huge step in the right direction.
AI in Fraud Detection: Ensuring Fairness and Security
The role of AI in detecting fraudulent activities cannot be stressed enough. The use of machine-learning algorithms to detect patterns from large datasets to identify potential fraud allows organizations to even prevent such activities.
The latest advancement in this field is the ability of AI to detect fraud in real time. It has many different applications, and online gaming is one of the top industries to benefit from this. AI has helped ensure a level playing field in online poker by analyzing behavior and betting patterns among other factors in real time.
AI can also help protect players by ensuring fair play at online slots. The integrity of the random-number generator is key to fair play and online casinos can use AI algorithms to ensure the outcomes of these slot casinos are random. This allows online casinos to build trust with their users who can rest assured they have an equal chance of winning like any other player and the outcomes and based only on luck.
Conclusion
The list of areas impacted by the rise of AI and its applications is endless. From receiving personalized recommendations on your favorite streaming platforms and online shopping portals to online chatbots and virtual assistants getting day-to-day tasks done quickly, AI has already impacted our lives in a significant way. Virtual assistants no longer just play music on command, but they also control the lights and other electrical appliances in our homes. Amidst the improving capabilities of AI and its impact on different industries, one must not lose sight of the most important aspect of a good user experience: security.
Sebastian is an accomplished author with a passion for storytelling. His works span various genres, from thrilling mysteries to heartfelt romance novels. With a keen eye for detail and a knack for character development, Sebastian weaves engaging narratives that captivate readers and transport them to new worlds.