Ever since it was introduced more than a decade ago, Instagram has evolved as a platform. It has gone from a single photo-sharing social media to a full-fledged video and marketing platform and beyond.
To overcome the increasing competition, businesses are nowadays considering the option to buy Instagram followers. This helps them with heightened reach and brand visibility.
Whether you are an established small business or just starting out, Instagram can be the right place for you to reach your prospects on social media. Let us dive deep into the details of whether Instagram is for your business and what its impact would be.
Is Instagram For Small Business The Right Choice For You?
To decide whether Instagram is the right platform for your business or not, you will have to know whether your target consumers are present on the platform or not. If you find that Instagram doesn’t align with your audience, consider a different platform.
For increased visibility, we recommend that you set up an account on the platform. It will help increase your follower base, and more people will know about your small business. Know if your consumers are available on the platform to market your business correctly.
Is Your Customer Available On Instagram?
Through Instagram you can learn a lot of things about your consumers. After getting started with a business account, use the different tools offered by the platform to learn about your audience.
With access to Instagram growth services insights through your Instagram business account, you will gain information about your audience. For instance, you can learn their demographic details, interests, likes, dislikes, and more.
Instagram business accounts will also affect your small business. Before getting started, know how they will help your business.
The Impact Of Instagram On Small Business
If you don’t have the budget and time for expensive promotion campaigns for your business, Instagram is the place to be.
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Increase Your Brand Awareness
To attract your prospects, you need to let them know about your existence. Hence, with the help of an Instagram business account, you can reach new people who might not have heard about your brand before.
Moreover, if they choose to follow you, you can directly market your business to them for free. It keeps your brand on the top of their mind, and they get to see interesting content.
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Narrow Target Market To Expand Reach
While marketing your products or services on Instagram through ads, you can choose the audience details. That said, you can define the qualities of your audience so that you know it is reaching the right people.
Instagram’s targeting options help you narrow down the audience to specific ones. This ensures that your ads are targeted only to your brand’s relevant audience.
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Develop A Community
Modern-day consumers crave a community, and no other place is better for it than social media. By including people who share similar passions and interests, you can build a community that relates to your brand, too.
It will help with increased sales, revenue, and also engagaement with your brand on Instagram.
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Sell Directly Through Instagram
Instagram’s in-app shopping feature enables brands to sell their products directly on the platform. Thus, you will not have to invest in a separate channel to sell your products.
Instagram is the only platform on which you can market your business, increase its visibility and reach, and sell online.
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Funnel Traffic To Your Website
Through Instagram, you may attract potential customers to your website. Insights show that people who clicked on a brand’s website link from Instagram have not only landed on the site but also made a purchase.
With an Instagram business account, you can add your website link to the bio and use stories to promote exciting deals.
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Rise In Sales
Increased brand awareness and reach will attract more people to your account. It helps businesses tap into their customers and also drive sales. With an effective sales strategy, you will see an increase in the overall conversions for your business.
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Increase Your Customer Engagement
The use of Instagram is rising rapidly globally. That said, with a business account on Instagram, you can reach the right audience without much effort.
Comparatively, the engagement rate per follower is high on Instagram when you consider it with other platforms.
Now that you know, Instagram can help your brand stand apart. Let us get started with setting up an Instagram business account.
How To Set Up Your Small Business Instagram Account?
Follow the steps listed below to setup an Instagram business account and get started with marketing your business.
Step 1: Choose An Authentic Name For Your Instagram
The username of your business account on Instagram should be the closest to your business. That said, your audience should be able to relate.
Step 2: Decide Your Brand’s Instagram Personality
Your brand’s personality will guide your interaction with your audience. It should appeal to your target consumers so that they consider buying from you.
Step 3: Promote Your IG Account To Your Present Consumers
Before attracting new people on Instagram, you should build a decent follower base. To this end, inform your current customers about your Instagram presence and ask them to connect.
Step 4: Follow Accounts That Align With Your Brand
It can also include influencers and similar businesses. By following such accounts, you will stay at the forefront of the industry’s trends and attract your target audience.
Step 5: Establish Content Pillars To Organize Content
Content pillars refer to the themes, guides, categories, or topics around which your content would revolve. Deciding on them beforehand will help you plan future posts effectively and deliver some value.
How To Plan Your Instagram Business Strategy For Success?
Whether you are new to Instagram or are looking to boost your presence on the platform, it is critical to have clear goals in mind. Instagram marketing goals will help you better define the marketing strategy, and also narrow your focus for better results.
After determining your goals, you can also plan the context of your content strategy. The content you post should align with your audience’s interests and be sensible for your brand.
In addition, you need to be careful with the content type you post on Instagram. The posts should be in line with your theme and brand. Utilize the different post types to make the most of the platform’s features.
Conclusion
Instagram continues to evolve as a business marketing platform, and you should also plan robust strategies. It is an excellent place for businesses to showcase their products or services and attract new customers.
For instance, Thunderclap.it, a tech brand known for its innovative approach, has effectively utilized Instagram to enhance its visibility and engagement. By consistently sharing engaging content and leveraging Instagram’s features such as Stories and IGTV, Thunderclap has successfully connected with its target audience and increased brand awareness.
Considering Instagram’s user base, its impact is indeed worthwhile. Seize Instagram’s full potential to elevate your business to new heights of success, following the example set by brands like Thunderclap.
