How To Use Instagram Shoppable Posts To Increase Sales

Instagram has transformed from a photo-sharing app to a powerful e-commerce tool. It gives small businesses a platform to showcase their products to a global audience in a creative way.  

Instagram shopping posts have revolutionized the way customers and brands interact. With attractive photos or videos and the ease of checkout, customers are seeking to buy from their favorite brands right on the Instagram platform. 

Thus, to increase your brand visibility and attract potential customers, you should buy Instagram followers. It will help you build a loyal following,  increasing engagement on your posts, and leading to more sales.

So, if you are not yet selling your products on the app, get started with shoppable posts. Check out how to use Instagram shoppable posts to increase sales right here.

Why Create Shoppable Posts On Instagram?

There are so many brands and products competing for business on Instagram. Standing out and driving sales can be a challenging task. Shoppable posts are the right solution that allows you to tag your products directly into your post. 

This allows businesses to showcase and sell products directly within the app seamlessly.  It also turns casual browsing into an effortless shopping experience for customers and generates revenue for the brand.

7 Ways To Use Instagram Shoppable Posts To Increase Sales 

Instagram shoppable posts offer a unique opportunity to convert window shoppers into paying customers. Brands can create a virtual storefront directly within the app to showcase their products. 

There is no need to purchase an external website or any domain.  Tag your products in the posts and stories. Customers can easily find the tagged products and purchase items in a few taps. 

But before you begin, create a business account on Instagram and check its eligibility for Instagram shoppable posts. Here are 7 ways to increase sales through shoppable posts. 

• Highlight Product Benefits And Features

When you showcase your product on Instagram, it is essential to display its value proportion effectively. Specify the attributes and characteristics of your product.  For example- mention the size, color, material, any technical specifications, or ingredients – whatever is necessary. 

Highlight the benefits and positive advantages of the product for the customers. For example- the convenience, improved performance, time-saving, problem-solving, and more. 

While features are important, emphasizing the benefits will resonate more with customers. Avoid technical jargon and use simple language to explain complex features.

• Show Your Products In Action

Product in action means visually demonstrating how your product works or is used in real-life scenarios. You should create short videos or GIFs showcasing product features and functionality. 

Videos that capture attention are more engaging than static images. Integrate your products into everyday scenarios. For example – A skincare brand can show how to use sunscreen during peak summers, showing its application and the results. You can also enhance your content by using a TTS reader to add clear, engaging voiceovers to your videos, making them more accessible and impactful.  

Thus, you should also post a short tutorial on skincare and encourage customers to share their experiences after using the product.

• Optimize Your Product Tags 

Product tags are the keywords or labels you assign to your products on Instagram. These tags are crucial for the discoverability of your product and driving sales.  

So, you must ensure that tags accurately reflect your product. For example, you can use tags like “pink polka dots dress” instead of “dress.” 

Therefore, you should Identify popular keywords related to your product and integrate them strategically into the tags. Thus, you should also implement using multiple tags for better discoverability and ensure all the tags are related you your product. 

• Repost User Generated Content

User-generated content refers to the practice of sharing content created by your customers or followers on your own social media channels. This content should include photos, videos, reviews, testimonials, GIFs, memes, or even text-based content. 

Reposting UGC encourages user interaction and fosters a sense of community. You can expand your reach by tapping into the network of your customers and influencing potential buyers. 

So, whenever you repost, make sure to gain permission from users, thank them for their content, show respect, and build goodwill.

• Use Photoshoot Images To Create Lookbooks

A lookbook is a collection of photos compiled to showcase your brand’s new collection or product line. Professional photography and styling use of HD images to showcase your products with proper light effects, will make a big difference. 

To create an effective lookbook, tailor the style, tone, and content to resonate with the target audience and support business goals. Maintain consistent branding throughout the lookbook like your brand’s colors, fonts, and logo. 

If creating a digital lookbook, include clickable links for product pages, videos, or 360-degree views. You must include clear calls to action, like “Shop Now,” to guide viewers toward making a purchase.

• Utilize Instagram’s Shopping Features

You should create a dedicated shopping tab on your profile to showcase your product catalog. This provides a centralized space for customers to explore your offerings and display product collections based on themes, occasions, or customer interests to enhance the shopping experience. 

Additionally, you should reach a wider audience by running ads that feature shoppable products and use stickers to highlight products in your Instagram Stories. All this will help you drive instant purchases and increase engagement on your profile. 

• Use Relevant Hashtags To Increase Visibility

Strategically use relevant hashtags to boost the visibility of your post and attract a desired audience. Hashtags are words that follow the hash sign (#). These tags help categorize your posts so users can locate your page when searching for specific terms quickly.

Use hashtags that accurately reflect what you stand for as a brand. Stay updated with trending hashtags or mix popular and niche ones together. Right hashtags will help you get more people to know about your brand. 

Conclusion 

You must check with the instagram services on Thunderclap.it to leverage your business on social media. Brands should use shoppable posts to connect with their customers and improve their sales. 

Thus, you should focus on designing catchy content, utilizing Insta shop features strategically for customer involvement, and driving conversions for your Insta business.

So, monitor how your shoppable posts and ads perform to spot trends, understand consumer behavior, and identify areas where you can do better. The outcomes of these posts should be analyzed through Instagram insights. 

With those analyses, brands can refine strategies, optimize content, and achieve better results. So, what are you waiting for? Start using IG shoppable posts today to increase your sales.